Commercial
For McDonald’s and the project Käsy, we developed and executed the AI and VFX components as part of a hybrid production. The live-action elements were directed by Tatjana Wenig and produced by PPMNext, while we expanded the film with additional surreal sequences that would have been too complex to realize during the shoot.
The project required an exceptional level of precision. Every visual detail was carefully defined and refined, from the thickness of the lettuce layers in the burger costume to the exact texture and consistency of the cheese within a fully constructed bathtub scene. Each element was developed to meet strict client specifications while maintaining visual coherence within the film’s stylized world.
Our scope focused on AI-driven development, VFX creation, compositing, and post-production integration, ensuring a seamless fusion between the practical shoot and the digitally constructed sequences.
