Commercial
For comdirect's 2026 brand campaign "Finanzen selbstbestimmt" we created a
fully AI-generated film. The brief asked for something closer to a fashion film
than a banking spot: an endless sky-blue space, three characters, and the hero
words EASY, GROW and PRO built into the room as spatial elements rather than
added as a graphics layer.
Everything on screen was created digitally — the campaign characters, the set,
the typography and the product moments. The camera language came out of live
action reference that was shot for exactly this purpose and that we worked with
as motion storyboards for the AI shots, so that every transition reads as one
continuous camera move: a turn that opens the space, a phone that hands the
frame from one character to the next, a whip pan into the final scene. The
second constraint was consistency. The same faces had to hold across 25 shots,
across four aspect ratios and across the still key visuals, which meant building
the characters first and the scenes after.
Our scope covered character development, look development, the complete AI
production of all shots and additional post production, as well as the campaign
key visuals and the DOOH formats.
