Commercial
For Samsung’s Nightography campaign, we were responsible for the VFX and AI-driven worldbuilding, while also supporting the project as VFX supervisors from early pre-production through to the final shoot on set.
The film was realised as a virtual production piece, with its entire environment developed through an AI-integrated workflow. From the bat costume to the parking deck, every visual element was digitally created while maintaining a strong sense of spatial and geometric coherence, allowing the world to function believably within the production setup.
A key focus was preserving realism where it matters most. While the environment was fully synthetic, Nina Chuba and the device remain entirely real, creating a grounded contrast between performance and the surrounding digital world.
The result is a visually cohesive film that merges virtual production, VFX supervision and AI-driven design into a seamless cinematic experience.
